NBA League Pass

Season Tipoff Canvas

I had the pleasure of leading our agency’s design team on this Facebook Canvas project for NBA League Pass.

The goal was to show off the new structure of the 2018 All-Star game in Los Angeles while keeping fans engaged and swiping. LeBron James and Steph Curry each picked their teams school-yard style, so this canvas advertisement gives fans the chance to one up the stars and decide what THEIR top three picks would be.

Designed at Fullscreen Media with Gianni Arone and Jason Keam in collaboration with the NBA.